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Sunday, 3 April 2011

Elevator

An original elevator from the department store Selfridges, now in the Museum of London. Just over a hundred years old Selfridges was the first store to allow customers in to "just browse". In Victorian times one only went into a store to make a purchase. It was unheard of to actually leave without having bought anything.

10 comments:

Caroline said...

ITs amazing how times change. What an elegant elevator! We had a posh department store in Johannesburg when I was a kid called John Orrs that had a similar looking one too with a lady who operated it.

Luis Gomez said...

Thank you Mo, didn't know.

Karine said...

That is a stunning elevator! I had no clue that people couldn't browse in Victorian times! I guess sales quotas were non-existant too back then! I sure wish they were now...

Sharon said...

That is some fancy elevator! Those door panels are gorgeous! Interesting information about the browsing. I'm so glad that has changed or I'd never get into a store.

Adullamite said...

Hmmm I can't imagine Mr Whitely allowing anyone to leave without buying something. Of course he got shot!

Anna said...

Absolutely beautiful. How fun to be able to shop in an atmosphere like that!

RedPat said...

The old elevators were so elegant!

Gunn said...

Wow, thay is soooooo pretty!
Times have changed.
Today it is THE CUSTOMER IS ALWAYS RIGHT.... or at least NEARLY always.
Great image and interesting posting.

JM said...

Gorgeous Deco work! Love it!

Jenny Woolf said...

I saw that just last week. What interesting bits of info you get - I hadn't got any idea that browsing wasn't common in Victorian shops. I suppose most of them were too small.

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