We're weary of the global corporations, as it seems every day we hear about how they don't contribute to local communities, don't pay taxes, and pay their employees really poorly.
It’s inspiring to see a new bunch of kids on the block who are putting the environment and ethics back into the mix. Only today I read that the number of people in London who have signed up for installing beehives in their backyards has exceeded the expectations of the promoters. We need more bees, the world needs bees to survive, the world really need bees much much more than £2 dresses.
This "conscience" has spilled over into some of the marketing trends in London. We're not fooled by the old stories anymore. We are asking more questions and demanding to know the truth behind what it says on the label. Is it ethical? Will it harm the environment, and do the creators and contributors get a fair and liveable wage?
Who are the people marketing and selling us these products and services? Are they ethical? RPM is one such company that states they are.