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Tuesday, 8 July 2014

Designer Ice-Cream


Rose petals, white chocolate and almonds sprinkled liberally over a magnum ice-cream.

I saw long queues on Oxford St at the front of Selfridges department store, curiosity got the better of me so I went to investigate.  Magnum ice-creams have been around for twenty-five years and are celebrating with a "concept  pop-up store" in the store.  For £4.50 you can design your own personalised magnum.  They say there are over 250,000 possible flavour combinations.  Mind boggles.  Ice-cream will never be the same.  You have until September to join the queues - marshmallow and chilli anyone?

13 comments:

Bill Nicholls said...

You are spoiling yourself

Babzy said...

wow , nice !

John said...

I think a beer flavour, and as it's in the capital, maybe "London Pride' .

perambulatingphotographer said...

That looks so good!!

Sharon Anck said...

It's beautiful but, that is quite pricey for an ice cream bar.

Lady Lilith said...

A little on the pricy side but I bet it was fun and well worth it.

Chel @ Sweetbriar Dreams said...

Booking my train tickets now! What a fabulous idea!!

William Kendall said...

I've never had them, but they do have Magnums here in the ice cream bar section of stores.

Jack said...

I will have to wait for Ted's review.

cobie en bas van Es said...

nou geeft mij dan toch maar een ambachtelijk ijsje

Marleen said...

Would be difficult to decide.. But I like the idea.

PerthDailyPhoto said...

Oh my, how good does that look!

Stefan Jansson said...

I've never rally liked the Magnum ice-cream. But this pimped version looks tasty.

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