Rose petals, white chocolate and almonds sprinkled liberally over a magnum ice-cream.
I saw long queues on Oxford St at the front of Selfridges department store, curiosity got the better of me so I went to investigate. Magnum ice-creams have been around for twenty-five years and are celebrating with a "concept pop-up store" in the store. For £4.50 you can design your own personalised magnum. They say there are over 250,000 possible flavour combinations. Mind boggles. Ice-cream will never be the same. You have until September to join the queues - marshmallow and chilli anyone?
